The mission of the book is to engage, empower, educate and prepare the young “regenerative agriculture workforce” who will tackle humanity’s greatest challenge. In the next 10 years, 700,000 farmers will retire in the United States alone. (The average age of a farmer today is 65 years). This represents the greatest opportunity for young people to get involved in dismantling the factory farming system that is hurting people and damaging ecosystems and instead engage them in the greatest human undertaking ever – to use a scientifically proven set of organic agricultural principles to reverse climate change, halt drought and save humanity from global disaster.
KISS THE GROUND is the incredible story of a breakthrough solution to the threat of Global Warming. But this solution is not a fancy new technology or another doomed government policy. It’s something much simpler. In fact, as you will learn in these pages, the answer to reversing climate change is likely right beneath your feet. It’s called “soil.”
When cared for properly, soil (a.k.a. “dirt”) has the potential to sequester 100% of the carbon dioxide that humans have emitted into the atmosphere. There’s only one catch: our modern, industrialized, monocrop-based agriculture is killing the microbial life in the very soil that could be sequestering carbon (a process called “biosequestration”).
But there’s hope. A powerful group of scientists, farmers, ranchers, activists, and government types are banding together in a global movement toward a new type of agriculture called “regenerative farming” that increases soil life, halts drought and sequesters CO2 deep into the Earth. These people come from diverse backgrounds, but they share a common commitment – to heal the world’s soils before it’s too late. KISS THE GROUND is their story and the story of the long awaited solution to humanity’s greatest challenge.
In 1997 Tickell captured national attention by driving a van powered by used French Fry oil, “The Veggie Van,” across the United States. By 1998 Tickell published his first book, FROM THE FRYER TO THE FUEL TANK, and was touring colleges. His journey culminated in 2008 with the release of his first feature film, FUEL.
FUEL won the Sundance Audience Award for Best Documentary and was released in theaters across the United States. The movie was screened in the White House and was shortlisted for an Oscar. His subsequent movies have been released globally and won countless accolades. Tickell’s filmmaking style has substantial appeal to young audiences. His movies and their content are used in high schools and colleges and are adapted to textbooks. He is a regular speaker for Fortune 500 Companies and has spoken at more than 100 different colleges globally.
Tickell has a unique understanding of the agricultural industry. He has made two films that deal intimately with some of the largest players in the farming business. He has also had the opportunity to meet and interview some of the most influential people in the world of agriculture. As the writer/producer/director of the KISS THE GROUND movie, Tickell has traveled for two years interviewing experts and preparing this subject matter for the masses.
"Food, soil, even eating itself…all are fundamental issues in the effort to live a more enlightened life. Kiss the Ground both informs and inspires, as it connects biology and geography and species diversity to the yearnings of the human heart."
- Marianne Williamson, Author, A Course in Miracles
"Kiss the Ground gives us the most practical solution to reversing climate change. The soil is a vital and untapped resource. A must read for anyone committed to healing our bodies and our Earth."
- Deepak Chopra, Author, Teacher
"A fascinating, easy-to-follow blueprint for how eating in ways that nourish and regenerate the soil can not only help reverse global warming but also bring greater vitality to our lives."
- Wolfgang Puck, World Famous Chef